Q: Giselle works for a new brand that has ambitious growth goals. As she sets up her first brand awareness campaign, which strategies should she consider? Select all that apply.
or
Q: Giselle works for a brand-new company with big expansion plans. Which tactics should she take into account when she launches her first campaign to raise brand awareness? Choose every option that pertains.
- Start with Single Image Ads
- Use multiple ad formats
- Start small with a singular audience
- Target a broad audience
Explanation:
Utilizing a diverse array of advertising formats, including images, videos, carousel ads, and other engaging formats, can be a highly effective strategy for capturing the attention of a broad audience. Different formats appeal to different segments of the target audience, so incorporating a variety of formats can help ensure that the advertising campaign resonates strongly with various subsets of the intended audience.
While starting with a modest audience can be a prudent approach, it’s essential for Giselle to eventually expand her audience to reach a wider range of potential clients. By doing so, she can maximize the visibility of her brand and attract a broader audience, ultimately contributing to the achievement of ambitious growth targets.
Expanding the audience allows Giselle to tap into new markets, demographics, and customer segments that may have previously been untapped. This increased reach can lead to higher brand awareness, increased customer engagement, and ultimately, greater sales and revenue.