When calculating a cost-benefit analysis for a project, what do you call gains that are not quantifiable?

Q: When calculating a cost-benefit analysis for a project, what do you call gains that are not quantifiable?

or

Q: What do you call advantages that are not measurable when you’re doing a cost-benefit analysis for a project?

  • Ongoing costs
  • Quarterly income
  • Intangible benefits
  • Yearly profits

Explanation: When doing a cost-benefit analysis, it is common practice to refer to an individual’s gains as “intangible benefits.” These gains cannot be quantified. Improved consumer happiness, better brand reputation, and greater staff morale are examples of advantages that are difficult to quantify in monetary terms. Additional examples include increased employee morale. When compared to continuing expenditures, quarterly revenue, or annual profits, intangible advantages may not have observable financial values. Instead, they are often more subjective or qualitative in character.

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