Q: You are evaluating a customer experience initiative that you manage for a large grocery store. Which of the following evaluation indicators would answer the evaluation question: Is advertising on large billboards improving store sales?
Q: You are assessing a customer experience project that you oversee for a major supermarket chain. Which of the following assessment metrics would provide a response to the assessment query? Do big billboard advertisements increase retail sales?
- Customers redeem store coupons 25% more often.
- Store revenue has increased by 15% over the last quarter.
- The store has increased its advertising budget by 25%.
- Customers are 35% more likely to recommend your store to a friend.
Explanation: There is a clear connection between this indicator and store sales since an increase in store income immediately indicates an increase in sales. The objective is to offer a quantifiable measurement of the influence that the advertising strategy has had on the financial performance of the shop. Other indications, such as consumers redeeming shop coupons more often, an increase in the advertising budget, or customers being more inclined to suggest the business, are significant; but, it is possible that they do not directly answer the topic of how to improve total store sales.